Welcome to the Author Elf Blog!
We’ve got plans to post lots of interesting articles on author promotion, author inspiration and interviews with different writer’s groups.
We hope you’ll subscribe and come back to visit us often. The blog is open to everyone whether you’re a current member or not.
For our first blog, we thought we’d share a little background on how Author Elf came to be and what we hope can grow from this handy network.
I’m Lisa Kessler, and I’m a fiction writer. My first novel, Night Walker, was released in 2011, and then re-released again in mass-market paperback in 2012. My eBook novella, Night Thief also released in October of 2012. It’s been a big learning curve for me as a writer to balance all the facets of my new career path.
My husband, Ken Kessler, is also a writer. His TV trivia book, You Watch Too Much TV, was published through a traditional publisher a few years ago and he quickly learned all the promotion fell onto his shoulders. His career in radio and social media makes him a real asset to Author Elf, plus he’s detail-oriented and fun to work with. Bonus! J As writers ourselves, we think we bring a fresh view to assisting authors, because we’re in the trenches with you! We both understand what it’s like to be a working writer and all the juggling that entails.
In school, you read the classics and picture Hemingway, Bradbury and Shelley penning their masterpieces in a dimly lit room, and then the masses flow into the bookstores to read it. Simple, right?
Sadly, the reality of publishing these days isn’t nearly as simple. Readers have to be able to find you and your book. There are millions of titles out there, with more popping up on Amazon every day. You can no longer write a book and wait for readers to grab a copy.
How do readers discover you and your books? What good is your book if no one ever reads it?
The flip-side is, if all you're doing is promoting, then you’ll never write another book. It’s a crazy cycle! As a writer, I often have a tough time juggling my calendar and my projects. It seems like I turn around and my monthly author newsletter has become bi-seasonal.
We really need assistants to check to be sure our websites are up to date and the links are working, scout for positive reviews to highlight, and nudge us when it’s time for another newsletter to show readers our new book cover, etc.
But most of us can’t afford the manpower.
That’s when my hubby and I came up with Author Elf. After helping a few writers with Facebook release parties and Twitter training, we realized that each writer has different needs, but it all starts with organization.
Writers need an elf working behind the scenes to keep them on track!
That’s where we can help. We’re setting goals with authors and building calendars with reminders. We’re also setting up Google alerts for reviews and checking websites to be sure they’re current. All the minutia that, as writers, we know is important but we never find the time to take care of. That’s where your elf comes in.
In keeping the costs down, we’re hoping to be able to help lots of authors, whether traditionally published, ePubbed or Self-Pubbed. We’ve already lined up some fabulous elves to help with specialized projects like revamping websites, building author street teams, etc.
But we know we’ve probably forgotten some special projects, so if you need something that you don’t see offered on the Menu of Services, please email us and let us know. We’ll search out the perfect elf for the job! :)
Thanks for checking us out and subscribing to the Author Elf blog! We’re planning on bringing you lots of helpful info all year long.
Look out 2013! It’s going to be an amazing year…